Salesforce Certified Marketing Cloud Email Specialist (MC-202): Complete Exam Guide, Key Topics, and Preparation Tips
The Salesforce Certified Marketing Cloud Email Specialist certification, commonly associated with the MC-202 exam, is designed for professionals who want to validate their expertise in executing email marketing campaigns using Salesforce Marketing Cloud. The exam targets digital marketers, email marketing specialists, and consultants who work with subscriber data, content creation, and campaign performance tracking. It assesses skills such as understanding email marketing best practices, managing subscriber lists, using content tools, and analyzing engagement metrics. Passing this exam demonstrates that a candidate can effectively use Marketing Cloud features to design, send, and optimize email communications in real-world business scenarios. One of the most important domains covered in the MC-202 exam is Subscriber and Data Management, as it forms the foundation of successful email marketing. This topic focuses on how data is structured and used within Marketing Cloud, including lists...